The PGA Tour has officially announced a multi-year collaboration with Zyrtec, designating the allergy medication as its premier Allergy Relief Sponsor. This partnership is set to address the common challenge of seasonal allergies faced by both athletes and spectators, especially as the golf ca
Breakthrough Golf Technology (BGT), the innovators behind the game-changing Stability putter shaft line, are now making their mark in the driver and fairway wood categories. The company proudly introduces its new FORTA Shafts, featuring both the FORTA and FORTA TOUR models. These advanced desi
PING has unveiled its new G740 iron, specifically designed for golfers seeking maximum game improvement. This innovative club is engineered to provide exceptional distance, high launch, superior forgiveness, and consistent performance, all aimed at helping players reduce their scores.
The constant buzz around new golf ball technology, promising unprecedented distance and stability, often overshadows a critical, ongoing debate led by golf's primary governing bodies, the USGA and R&A, regarding equipment regulations. These organizations face frequent criticism for their hesit
Speaking from the PGA Tour's new Global Home headquarters, CEO Brian Rolapp unveiled his vision for a "two-track" system. This initiative aims to foster "scarcity" and ensure the sport's top players compete against each other more frequently. His presentation, delivered on the eve of The P
In the demanding world of professional golf, every advantage counts. While players meticulously optimize equipment, physical condition, analytics, and coaching, caddies—who spend more hours on the course than anyone—depend on a foundational tool: their vision. From early morning practice s
The PGA TOUR has unveiled a new, free global fan membership program called PGA TOUR Pass, set to launch on March 10. Accessible to enthusiasts worldwide via PGATOUR.COM and the PGA TOUR mobile app, this initiative promises a diverse array of exclusive benefits. These perks span digital platfor
The PGA TOUR has unveiled PGA TOUR Pass, an innovative new fan membership program scheduled to launch tomorrow, March 10th. This free-to-join initiative will be accessible worldwide via PGATOUR.COM and the PGA TOUR mobile app, offering members a diverse array of exclusive advantages across dig
The Club at Olde Cypress in Naples, Florida, has unveiled its newly transformed clubhouse, marking the successful completion of the initial phase of a multi-million-dollar renovation project. This milestone signifies a pivotal moment in the club's ongoing development. This extensive pr
During Savannah's iconic St. Patrick's Day festivities, The Landings stands out, providing an ideal fusion of the city's lively celebration and the tranquil elegance of coastal life. Every March, Savannah transforms into a sea of green, hosting one of America's grandest and most historic St. P
Chris Gotterup's triumph at the 55th John Deere Classic was more than just a win; it was a dramatic surge that transformed a crowded leaderboard into a personal milestone. After his final putts dropped, the 26-year-old, who had shot an impressive 9-under 62, finished at 20-under, securing one o