PGA TOUR Pass: Your Gateway to Exclusive Golf Experiences

The PGA TOUR has unveiled a new, free global fan membership program called PGA TOUR Pass, set to launch on March 10. Accessible to enthusiasts worldwide via PGATOUR.COM and the PGA TOUR mobile app, this initiative promises a diverse array of exclusive benefits. These perks span digital platforms, tournament access, the TPC Network, retail partners, and sponsors, offering a comprehensive way for fans to engage with professional golf.

Acknowledging the dynamic evolution of fan interaction with golf—from playing the sport and attending events to connecting through digital and social channels—PGA TOUR Pass aims to unify this experience. It creates a single, connected platform, simplifying fan engagement with the PGA TOUR and providing continuous perks and advantages throughout the year.

Andy Weitz, PGA TOUR Chief Marketing Officer, highlighted the program's core purpose: to recognize and reward the profound passion and loyalty shown by golf fans daily. He emphasized that PGA TOUR Pass is designed for every fan, whether they play, attend tournaments, interact digitally, or follow from a distance. The program is set to enhance the fan experience, bringing users closer to the sport, its prestigious venues, and beloved stars.

Upon launch, members will immediately gain access to:

• Exclusive ticket offers and presale opportunities for events.
• Member-only Signature sweepstakes and unique, once-in-a-lifetime experiences.
• Special retail offers from top brands and the PGA TOUR itself.
• Exclusive digital content and features.

The PGA TOUR has committed to an evolving experience, with benefits expanding and refreshing throughout the year, designed to reward fans at every touchpoint.

To join, fans can register for their free account directly on PGATOUR.COM or through the PGA TOUR mobile app. This grants access to a dedicated member hub where users can effortlessly manage their preferences, opt into marketing communications, and explore the full spectrum of member-only benefits, offers, and experiences available. For existing PGA TOUR Digital account holders, the transition will be seamless, as their accounts will automatically migrate to PGA TOUR Pass.

Developed as a cornerstone of the PGA TOUR's ongoing "Fan Forward" initiative, PGA TOUR Pass is specifically crafted to better serve the interests of a growing global fan base. It establishes a unified pathway, ensuring every user enjoys a consistent, premium experience whenever they interact with the PGA TOUR.