In a notable development within the golf and club management sector of 2026, Troon, a leading provider of golf and club-related leisure and hospitality services, has successfully acquired Bobby Jones Links, an Atlanta-based management company.

Established in the year 2000 with just two properties, Bobby Jones Links has grown to manage 34 facilities across 13 different states. Following this acquisition, the Bobby Jones Links brand will continue its operations independently, benefiting from the extensive support and resources provided by the Troon family of brands.

Whitney Crouse and Steve Willy, co-founders of Bobby Jones Links, will retain their positions as CEO and COO, respectively. Troon's integration will bring enhanced expertise, increased resources, and robust marketing support, aiming to elevate the service provided to Bobby Jones Links' clients and broaden its influence in the industry.

The Club Support Center of Bobby Jones Links, located in Atlanta, will remain operational. Members and visitors to facilities managed by Bobby Jones Links can expect the continuity of the same high standards in service, course maintenance, and culinary offerings.

"For 26 years, Steve Willy and I have been passionate about this business, continuously striving to improve and expand our team to better serve our clients and employees," stated Crouse. "We are incredibly enthusiastic about joining the Troon family. 'Bobby Jones Links, powered by Troon,' will offer a unique proposition, empowering us to make an even greater impact on those we serve."

This strategic acquisition not only extends Troon's reach into significant markets but also incorporates valuable talent and resources, further strengthening Troon's capacity to assist its existing clients in navigating the competitive landscape of golf and club operations.

"We are delighted to welcome Bobby Jones Links into the Troon family," commented Tim Schantz, President and CEO of Troon. "Whitney and Steve are exceptional leaders with a strong standing in the industry. They have built an outstanding company that we have long admired, supported by a dedicated team of professionals both at their corporate office and in the field. We are committed to ensuring the continued success and growth of the Bobby Jones Links brand."

Founded in 1990, Troon stands as the world's largest golf and golf-related hospitality management company, operating in over 45 U.S. states and more than 40 countries. In recent years, Troon has pursued a growth strategy combining organic expansion with strategic acquisitions, enhancing its service offerings and management capabilities. Since 2014, Troon has completed 15 company acquisitions.

English Translation:

Troon Grows Again, Adding 34 Clubs Through Bobby Jones Links Deal

In one of the more significant acquisitions of 2026, Troon, the leader in providing golf and club-related leisure and hospitality services, has acquired Bobby Jones Links, the Atlanta-based club management company. Founded in 2000 with two clubs, Bobby Jones Links now manages 34 facilities in 13 states.

Under the new agreement, Bobby Jones Links will continue to operate under the Bobby Jones Links brand, but with the support and additional benefits of being part of the Troon family of brands. Co-founders Whitney Crouse and Steve Willy will continue in their roles as CEO and COO, respectively. Troon will provide enhanced resources, expertise, and marketing support, enabling Bobby Jones Links to better serve its clients and expand its impact in the industry.

Bobby Jones Links will maintain its Club Support Center in Atlanta. Members and guests of Bobby Jones Links-managed facilities will continue to experience the same service, course conditions, and food and beverage options.

“Steve Willy and I thoroughly enjoy this business and love this company. For 26 years, we have continually made incremental improvements and added more talented people to better serve our clients and team members,” said Crouse. “Now, we are so excited to be part of the Troon family. Bobby Jones Links, powered by Troon, will be very compelling, enabling us to make an even bigger difference for those we serve.”

The Bobby Jones Links acquisition not only expands Troon’s footprint in key markets but also brings additional talent and resources under the Troon umbrella, enabling Troon to help existing clients excel in the competitive world of golf and club operations.

“We are thrilled to welcome Bobby Jones Links to the Troon family,” said Troon President and CEO Tim Schantz. “Whitney and Steve are both incredible leaders with strong industry voices. They’ve developed an extraordinary company that we’ve admired for years, with an outstanding team of professionals working in both the corporate office and in the field. We are committed to helping the Bobby Jones Links brand prosper.”

Founded in 1990, Troon is the world’s largest golf and golf-related hospitality management company, providing services at locations in 45-plus states and 40-plus countries. In recent years, the company has continued to grow organically while expanding its service offerings and enhancing its management capabilities through multiple acquisitions. Since 2014, Troon has completed 15 company acquisitions.