Conor McGregor, renowned for his success both in and out of the UFC octagon, has introduced his latest business venture: a new energy drink named “MAC ENERGY.” The former two-division UFC champion, who has amassed an estimated $220 million fortune through his fighting career and various enterprises, launched the product at the Beverage Forum 2026 in California.
McGregor has a notable history with successful beverage brands, most notably his Irish whiskey brand, Proper No. Twelve, and his beer, Forged Irish Stout. His latest endeavor enters the competitive energy drink market, a sector valued at an estimated $90 billion annually.
During the launch, McGregor took to social media platform X to elaborate on what distinguishes MAC ENERGY from its competitors. He revealed that the drink features a novel, patented formula containing 5 grams of BHB (beta-hydroxybutyrate), a ketone known for its energy-boosting properties. McGregor emphasized that this unique ingredient is exclusive to his brand due to its patent, suggesting that competitors are caught off guard and unable to replicate it.
The Irish fighter stated, “It is the ONLY energy drink with 5 grams of the ketone ‘BHB’ inside. The ‘energy’ ketone (Google BHB). I also have this ketone patented. Meaning, while all the sleeping giants in the category have just been caught off guard by the MAC, they can do nothing about it!”
McGregor, who has been inactive since his last fight in July 2021 due to a broken leg, is reportedly in talks for a potential comeback fight against Max Holloway at UFC 329 on July 11.
English Translation:
Conor McGregor Launches MAC ENERGY, Explains How His Product Stands Out From Rivals
Conor McGregor, renowned for his success both inside and outside the UFC octagon, has introduced his latest business venture: a new energy drink named “MAC ENERGY.” The former two-division UFC champion, who has amassed an estimated $220 million fortune through his fighting career and various enterprises, launched the product at the Beverage Forum 2026 in California.
McGregor has a notable history with successful beverage brands, most notably his Irish whiskey brand, Proper No. Twelve, and his beer, Forged Irish Stout. His latest endeavor enters the competitive energy drink market, a sector valued at an estimated $90 billion annually.
During the launch, McGregor took to social media platform X to elaborate on what distinguishes MAC ENERGY from its competitors. He revealed that the drink features a novel, patented formula containing 5 grams of BHB (beta-hydroxybutyrate), a ketone known for its energy-boosting properties. McGregor emphasized that this unique ingredient is exclusive to his brand due to its patent, suggesting that competitors are caught off guard and unable to replicate it.
The Irish fighter stated, “It is the ONLY energy drink with 5 grams of the ketone ‘BHB’ inside. The ‘energy’ ketone (Google BHB). I also have this ketone patented. Meaning, while all the sleeping giants in the category have just been caught off guard by the MAC, they can do nothing about it!”
McGregor, who has been inactive since his last fight in July 2021 due to a broken leg, is reportedly in talks for a potential comeback fight against Max Holloway at UFC 329 on July 11.
