The PGA TOUR has unveiled PGA TOUR Pass, an innovative new fan membership program scheduled to launch tomorrow, March 10th. This free-to-join initiative will be accessible worldwide via PGATOUR.COM and the PGA TOUR mobile app, offering members a diverse array of exclusive advantages across digital platforms, tournaments, the TPC Network, retail and licensing partners, sponsors, and more.
As the ways fans interact with golf continue to evolve—from playing and attending events to connecting through digital and social channels—PGA TOUR Pass aims to consolidate this experience. It creates a unified platform that simplifies fan engagement with the PGA TOUR, delivering ongoing special privileges and benefits throughout the year.
Andy Weitz, PGA TOUR Chief Marketing Officer, stated, “PGA TOUR fans deserve recognition and rewards for their unwavering passion and dedication to the game. PGA TOUR Pass was developed with every fan in mind, whether they play golf, attend events, interact on digital and social media, or follow from afar. This program enhances the fan experience, bringing users closer to the sport, its iconic venues, and beloved stars.”
Exclusive Benefits for Members:
Upon its debut, members will gain access to:
- Exclusive ticket offers and early purchase opportunities.
- Unique Signature sweepstakes and priceless, once-in-a-lifetime experiences.
- Retail discounts from leading brands and the PGA TOUR itself.
- Specialized digital features and member-only content.
The benefits package will continually expand and refresh throughout the year, ensuring an evolving experience that rewards fans at every interaction point.
Join PGA TOUR Pass Today!
Fans can discover more about PGA TOUR Pass and sign up for their complimentary account on PGATOUR.COM or through the PGA TOUR mobile app. Within the app, users will find a dedicated member hub where they can manage preferences, opt-in for marketing communications, and explore the exclusive member-only benefits, offers, and experiences available to them. Existing PGA TOUR Digital accounts will seamlessly transition to PGA TOUR Pass, guaranteeing a smooth experience for current users.
Built upon the PGA TOUR’s ongoing “Fan Forward” initiative and designed to better cater to its expanding fanbase, PGA TOUR Pass establishes a cohesive path that ensures every user enjoys a consistent, premium experience whenever they interact with the PGA TOUR.
